Ahmedabad, India

Certificate Programme In Resource Mobilisation & Communication (Residential)

India is an emerging economy with a vibrant corporate sector and a growing middle class with increasing amounts of disposable income. Therefore, there is an increasing need to capitalise on locally available resources. However, non-profit organisations in India are still facing a number of challenges in raising resources and are still heavily dependent on international funds for sustainability. Non-profits need to develop the capacity of their organisations to engage their local publics, diversify and sustain their sources of funding. Accordingly, there is a need to continually invest in the development of each individual within non-profits to help create competently managed development organisations that will form the backbone of a sustainable civil society.

How

By offering not-for-profit organisations a Certificate Course in Resource Mobilisation and Communication, so as to be able to mobilise a diverse range of financial and non-financial resources for their organisation. They will be able to identify a range of potential sources appropriate to their context and devise an effective resource mobilisation strategy for the organisation that is consistent with the values of the community and sector of which they are a part. By the end of the course the students will be able to:

• Understand the major trends in the legal issues and social/political environment in which they operate
• Critically analyse the strengths and weaknesses of the organisation’s existing resource base
• Formulate a simple plan on how to diversify the resource base
• Identify main funding sources and appropriate techniques to secure them
• Understand why communication is a prerequisite to fundraising
• Set-up effective systems for reporting and communicating with donors

A Six-Module Course Structure

1. Fundamentals Of Resource Mobilisation
2. Environmental Context
3. Strategy Development
4. Program Development
5. Organisational Planning & Budgets
6. Monitoring & Evaluation

The course shall be delivered through class-room teaching, presentations, group work, and case studies by leading trainers in resource mobilisation and experts in the field.

For Whom

This course is intended for professionals associated with non-profit organisations and others wanting to build careers in resource mobilisation/fundraising. They should at least have:

• A graduate degree in any discipline
• Experience in the not-for-profit sector
• Prior experience in resource mobilisation is preferred but not essential
• Good communication skills with reasonable proficiency in reading and writing English

About the institute

Mudra Institute of Communications, Ahmedabad (MICA)

Started in 1991, Mudra Institute of Communications, Ahmedabad (MICA) is an autonomous non-profit management education institution.  MICA has set a precedent as the first residential academic institution in the country and perhaps in the Asia-Pacific region wholly dedicated to meeting the needs of the integrated marketing communications industry. More information about MICA is available on www.mica-india.net

For further information on the course, please contact :

Rati Misra- Resource Alliance B4/143, Safdarjung Enclave, New Delhi -110 029
Email:rati@resource-alliance.org; Tel: 011-41354766

Supported by the Ford Foundation